one day long brief

Competition brief:

"Your challenge is create a design for the top of a snowboard and a t-shirt to wear while riding it! Use the same design for both, or create two complementary designs. There are no restrictions or color limits for your snowboard design. The wilder, the crazier, and the gnarlier, the better! Plus, you can customize part of your board using the tips and tails in the sub kit, or you can design the shape of the tip and tail yourself. And if your design is chosen, we’ll fly you out to Summit City, Colorado this November to help build your own board from start to finish at Nightmare Headquarters"

mock up for look-book

printed mock ups

looking at the designs, type and colour on paper:

lookbook

I wanted to created a lookbook for the Me and Thee clothing range, however, the client wasn't wanting one so I thought I propose the design for one incase they might require one in the future.

silk

Seeing as Me and Thee print onto jersey and silk I thought it might be quite interesting to print onto silk...I wanted to develop something that could be cut out & used by the customers as a hair accessory as a means of promotion.

After experimenting with a few designs we decided the final design would sit the nicest in someones hair as you would get the logo detail in the scarf around the hair.

flyers

As an extra to the deliverables I decided to mock up some flyer designs. I wanted to add something a bit diferent to the designs compared to the busniess cards and so played around with texture and layout. It'll also relate to the younger target audience that the brand is aiming at.

A4 mailout

Sitting in with the concept of reflection I mocked up an A4 mail out that would be received in the post with the garments. These were designed taking the triangular shapes that were applied with the tags & posters into consideration, keeping in with the reflective theme.

business card development

developing the business cards:
I wanted to keep the business cards quite simple due to the fact that they'll sit nicely with the logo which i feel expresses the brands aesthetics as it is.

look book ideas

I produced this vector that I felt sat nicely with the clothing range in terms of geometric forms and thought it could sit quite nicely in a look book.

biz

I printed out some business cards simply to see how the logo prints out & decided i really like how it sits as a design. The lower case lettering and the delicately rounded type denotes femininity & sophistication. Although I like the stick used, we will not be using it in the final designs as we feel black type on white/off white will work best for the brand.