After taking another look at the me and the garments I decided to manipulate the phototographs in a way that will be more appropriate the brand identity. Here I created a clipping mask and then reflected and rotated parts of the image to create a kaleidescope image. These could be used for flyers/posters etc
Wednesday, 31 October 2012
Tuesday, 30 October 2012
logo change
After having another look at the logo I decided to play around with reflection as I felt the design needed to suit the concept behind the clothing label who base their garments on kaleidoscope imagery. In order to do this I needed to manipulate the typeface and see what I could come up with through experimentation.
The typeface was changed from didot to baskerville old face as it added a bit more weight and I felt visually it was more appealing, as well as adding a bit of femininity. I began reflecting the 'e' but I wasn't satisfied with it as a logo. Although it's appropriate (as they use butterfly designs in their clothing and the shape is quite symbolic of that) I felt like it almost looked slightly cheap.
After some fiddling around I came up with this ampersand design with I felt represented me and thee clothing aswell keeping that sophistication in the logo design. The 't' also needed manipulating in order to create balance within the composition.
final logo design for me & thee:
The typeface was changed from didot to baskerville old face as it added a bit more weight and I felt visually it was more appealing, as well as adding a bit of femininity. I began reflecting the 'e' but I wasn't satisfied with it as a logo. Although it's appropriate (as they use butterfly designs in their clothing and the shape is quite symbolic of that) I felt like it almost looked slightly cheap.
After some fiddling around I came up with this ampersand design with I felt represented me and thee clothing aswell keeping that sophistication in the logo design. The 't' also needed manipulating in order to create balance within the composition.
final logo design for me & thee:
Sunday, 28 October 2012
flyer designs
I printed off some flyer designs for me and thee containing the ink photographs. I think they turned out quite nicely as they would be visually appealing to the brand's audience. These three ink images in particular sat quite nicely together in terms of colour. I used quite a textured stock which, although looks and feels nice, might not be quite appropriate for the design as it soaked in a lot of the colour.
Thursday, 25 October 2012
Wednesday, 24 October 2012
poster design development
This is image stood out to me the most in terms of clarity, composition and colour. I thought it would potentially work well within posters but first it needed editing. I added grain and felt like it gave the image more contrast and depth. Another one I'll potentially use has been enhanced with colour and light aswell as smoothing out the background with the brush tool.
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