Damage - 10 letters

Web definition for Damage:

noun: injury or harm impairing the function or condition of a person or thing

From this: 

to this:

Illustrator Brief

FINAL DESIGN

Development work:

End Of Module Self-Evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them?

Firstly, the illustrator tutorials have been really helpful due to the fact that I hadn't had much experience using it. Im now using illustrator with more confidence within the briefs. Secondly, the course has helped with my time keeping. Its slowly improving (I'm getting the hang of it!). Already Im getting better at evalutaing my own work, which has always been quite difficult. I'd say the crits have helped with this, as you begin to look at your work in a different way.

2. What approaches to/methods of research have you developed and how have they informed your design development process?

Since being on the course, I've used the library a lot of the time for my research. Seeing other designers work and ideas definately allows you to have a more informed and  greater understanding on the design development process. 

3. What strengths can you identify in your work and how have/will you capitalise on these?

I'd say one of my strengths would be that I tend to develop an idea quite soon in the development period, allowing me to develop towards a final piece. 

4. What weaknesses can you identify in your work and how will you address these more fully?

My first weakness would probably be with indecision, as in although I can develop an idea reasonably quickly, I tend to change my mind half way through. Which leads onto the second weakness of time keeping. I think I'll seek help from student advice, just to make sure I can stay on top of things!

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

1) Instead of jumping straight into things, I need to do more design sheets & sketchbook work. I tend to roll with something too soon, sometimes without noting what it is exactly that I plan to do.

2) Be more time efficient! This includes getting more work done earlier on so I can stay on top of my work. Just need that bit of clarity & order.

3)I could probably due with more designer research, simply because it broadens you're development & you gain a greater knowledge in the subject area.

4) Not get the flu! Getting the flu effected my beginning progress in the course, although I seem to be on top of my work now, it has effected my attendance level quite a bit so hopefully that can built up again!

5)General better management of time. It would really help to keep organised, meaning no problems with creating a final piece.

Attendance - 1/2 (due to circumstances)
Punctuality - 3/4
Motivation - 4
Commitment - 5
Quantity of work produced - 3
Quality of work produced - 3/4
Contribution to the group - 3/4

No News Is Good News

"Produce a mailshot that distributes, disseminates and reinforces your message to an appropriate list of recipients"


Final envelope:

This cover design was chosen due to the fact that it relates back to the poster work, where the same pattern was used in order to portray the pores in the skin. The 'did you know' was added to prevoke curiosity as well as a femine touch seeing as that is the target audience.

The inside mailshot:

^ 2 facts & a rhetorical question...

Sticking with the original them throughout, giving the appearance of foundation which relates to the beauty advertisements.

Mailing List:

FEEDBACK:

DEVELOPMENT:

Experimenting:

Playing around with creating something that intrigues the audience into opening the mail shot, and finding out more.. 

Beginning to look at envelope formats

Inspired by "Your country needs YOU" .. 

Here, i used a magazine cover design in order to relate to the chosen audience..

Final outcome:

NO NEWS IS GOOD NEWS: Poster Design

Original Type Poster Design:

After looking over the brief again I decided this wasn't quite working. Firstly the chosen fact itself, "25 percent of beauty advertisements are fake", wasn't specific enough to the article. Also, although I was quite happy with the layout, the message needed to be more clear and this composition didn't really help...

Development:

New Fact - Advertising campaigns use airbrushing techniques to portray unattainable perfection". Alot more appropriate and down to the point. 

Using a skin tone, foundation-like colour to display the subject. Also contrasting the chalk-like type with helvetica... to show the change to perfection!

#2: As a series/set of posters, although they all link, I felt it was a bit too obvious. As in the type & the image were simply combined to make the type & image poster rather then being individual...

New ideas for image poster & image with type poster:

Here I wanted to dramatise airbrushing, perfection etc..

... compared to inperfection:

As a FINAL set:

Typeface development & outcome: Stephen Fry

After doing research on Stephen Fry,  I discovered he has bipolar disorder, where the person has extreme highs and extreme lows. I thought it would be interesting to contrast two of his characteristics within the typeface to help display him as a person. 

I came across a design on an Urban Outfitters shopping bag and so decided to expand on the style... 

Above I used illustrator to contrast the helvetica font and free hand. Helvetica represents the perfect font, and displays the imformative side of Stephen Fry's personality. The hand drawn acts as the elegant and bookish side to him. 

Elegant and imformative: 

As a typeface, I felt the structure didn't have that balance that's needed. From this point on I chose to focus on and experiment with the elegant charactersitic...

Although the above worked, I needed something with a more solid, perhaps more masculine, feel to it. Also, it needed more of a Stephen Fry twist to it in order to make it more personal to him. I personally perceived Stephen Fry to be a bit old fashioned, with his dress sense and his proper english speaking! He also starred in Blackadder...!

 Looking at some old english, slightly gothic fonts..

I wanted to keep a sense of handwriting/ink pen with the typeface. It also goes back to the contrasting aspect of the typeface with a proper, correct set up juxtaposing with the free-hand swirls & curves......