No News Is Good News

"Produce a mailshot that distributes, disseminates and reinforces your message to an appropriate list of recipients"


Final envelope:

This cover design was chosen due to the fact that it relates back to the poster work, where the same pattern was used in order to portray the pores in the skin. The 'did you know' was added to prevoke curiosity as well as a femine touch seeing as that is the target audience.

The inside mailshot:

^ 2 facts & a rhetorical question...

Sticking with the original them throughout, giving the appearance of foundation which relates to the beauty advertisements.

Mailing List:

FEEDBACK:

DEVELOPMENT:

Experimenting:

Playing around with creating something that intrigues the audience into opening the mail shot, and finding out more.. 

Beginning to look at envelope formats

Inspired by "Your country needs YOU" .. 

Here, i used a magazine cover design in order to relate to the chosen audience..

Final outcome:

Visual Thinking - 09/11/10

Colour Theory

This session focused on the theory behind colour. After collecting coloured objects, we arranged them into the colour spectrum, looking at tints, tones and shades...

After arranging in the correct order, we then used found pantone colour charts to find the exact colour of the objects...

Visual Language - 02/11/10

In this session we looked at creating a letterform through a scale of space. Other examples where this has been used:

Channel 4 Indents

Ours consisted of playing with three separate shapes in three-dimensional form in order to create the letter M....

Here, we experimented with movement, attaching half of the M on the outter door of the lift, and the second on the inner door of the lift. As a result, when the lift moved up & down along with opening & shutting, the letter M would then take shape...

NO NEWS IS GOOD NEWS: Poster Design

Original Type Poster Design:

After looking over the brief again I decided this wasn't quite working. Firstly the chosen fact itself, "25 percent of beauty advertisements are fake", wasn't specific enough to the article. Also, although I was quite happy with the layout, the message needed to be more clear and this composition didn't really help...

Development:

New Fact - Advertising campaigns use airbrushing techniques to portray unattainable perfection". Alot more appropriate and down to the point. 

Using a skin tone, foundation-like colour to display the subject. Also contrasting the chalk-like type with helvetica... to show the change to perfection!

#2: As a series/set of posters, although they all link, I felt it was a bit too obvious. As in the type & the image were simply combined to make the type & image poster rather then being individual...

New ideas for image poster & image with type poster:

Here I wanted to dramatise airbrushing, perfection etc..

... compared to inperfection:

As a FINAL set: