Visual Thinking - 09/11/10

Colour Theory

This session focused on the theory behind colour. After collecting coloured objects, we arranged them into the colour spectrum, looking at tints, tones and shades...

After arranging in the correct order, we then used found pantone colour charts to find the exact colour of the objects...

Visual Language - 02/11/10

In this session we looked at creating a letterform through a scale of space. Other examples where this has been used:

Channel 4 Indents

Ours consisted of playing with three separate shapes in three-dimensional form in order to create the letter M....

Here, we experimented with movement, attaching half of the M on the outter door of the lift, and the second on the inner door of the lift. As a result, when the lift moved up & down along with opening & shutting, the letter M would then take shape...

NO NEWS IS GOOD NEWS: Poster Design

Original Type Poster Design:

After looking over the brief again I decided this wasn't quite working. Firstly the chosen fact itself, "25 percent of beauty advertisements are fake", wasn't specific enough to the article. Also, although I was quite happy with the layout, the message needed to be more clear and this composition didn't really help...

Development:

New Fact - Advertising campaigns use airbrushing techniques to portray unattainable perfection". Alot more appropriate and down to the point. 

Using a skin tone, foundation-like colour to display the subject. Also contrasting the chalk-like type with helvetica... to show the change to perfection!

#2: As a series/set of posters, although they all link, I felt it was a bit too obvious. As in the type & the image were simply combined to make the type & image poster rather then being individual...

New ideas for image poster & image with type poster:

Here I wanted to dramatise airbrushing, perfection etc..

... compared to inperfection:

As a FINAL set:

Typeface development & outcome: Stephen Fry

After doing research on Stephen Fry,  I discovered he has bipolar disorder, where the person has extreme highs and extreme lows. I thought it would be interesting to contrast two of his characteristics within the typeface to help display him as a person. 

I came across a design on an Urban Outfitters shopping bag and so decided to expand on the style... 

Above I used illustrator to contrast the helvetica font and free hand. Helvetica represents the perfect font, and displays the imformative side of Stephen Fry's personality. The hand drawn acts as the elegant and bookish side to him. 

Elegant and imformative: 

As a typeface, I felt the structure didn't have that balance that's needed. From this point on I chose to focus on and experiment with the elegant charactersitic...

Although the above worked, I needed something with a more solid, perhaps more masculine, feel to it. Also, it needed more of a Stephen Fry twist to it in order to make it more personal to him. I personally perceived Stephen Fry to be a bit old fashioned, with his dress sense and his proper english speaking! He also starred in Blackadder...!

 Looking at some old english, slightly gothic fonts..

I wanted to keep a sense of handwriting/ink pen with the typeface. It also goes back to the contrasting aspect of the typeface with a proper, correct set up juxtaposing with the free-hand swirls & curves......