OUGD205 | self-evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?

This module has helped me develop my design development when it comes to working with image. I'm much more aware of the different outcomes that can come out of a brief, such as 3-dimensional form or photography. However, I don't feel like I exploited this after looking through the briefs.


As we had a range of briefs I was able to experiment with imagery for a range of areas. Although it nice exploring editorial, I feel I got more out of the Type as Image brief as I felt more comfortable with that area. I'd like to further this brief so I can explore some illustration with type.

Within the Book Fair brief I was able to experiment more with patterns & dimensions which isn't something I've paid much attention to in past modules. I was then able to apply this with the D&AD brief which was pretty minimal but I felt the design was appropriate to the quote & concept.

2. What approaches to/methods of design production have you developed and how have they informed your design development process?


In past projects, if I've not been happy with a design I've started something completely new but this time I kept adjusting the image and developing it into something that I felt worked better. I really enjoyed experimenting with shapes within the book fair module so I'd like to pay more attention to this area in future briefs.

As there were several different areas of image that we explored, it's taught me that I should put more time and effort into research. In the future I will try to explore more when it comes to my design context as it definitely informs the design process.


3. What strengths can you identify in your work and how have/will you capitalise on these?

I'm pretty happy with some of the dimensional work. I really enjoyed working with perspective as it's something I've not paid attention to and so I definitely want to explore this area further.

I enjoyed working with photography for the 2D>3D brief and I felt the images successfully captured the process. I wanted to include some photography into the image module & this allowed me to do. In the future I'd definitely like to pay more attention to this area in order to develop my practical skills.

I worked with colour quite a bit in this module, such as the Book Fair brief, and found it interesting to apply it within the designs. Again, it's an area I feel like I could pay more attention to and so in future modules I'll be exploring it in greater depth.

4. What weaknesses can you identify in your work and how will you address these in the future?

I'm not satisfied with the quantity of work that's been produced for this module. I really struggled with time management and felt like it effected both the quantity and quality of work produced. Next module I want to make sure I manage my time more effectively. I need to buy a planner, make to-do lists, set daily targets etc. Blogging in particular has been my main downfall so I aim to stay on top of it next module.


I don't feel like I explored enough areas within the briefs as I planned to. I would've liked to have experimented with different print processes rather then sticking to digital print. My management really restricted the outcomes of the briefs which I'm disappointed about.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

1/ Improve my research skills as it really aids the design production & development. I could take the briefs a lot further if I was to inform myself more on the subject area.


2/ My time management still isn't what I want it to be. There are several things I need to do to improve this as it effects both the quantity and quality of work.


3/ I want to be more experimental with both type and image as I feel like I'm not playful enough with my designs. They're all pretty minimal but I'd like to try something a bit more different in order to create an edge to my designs.


4/ I need to work with scale as I feel like I could create some larger designs, rather then sticking to A3/A2. I think this comes with better time management though because I'd be more ontop of planning my project.


5/ In the future I aim to work with different medias as I wasn't really satisfied with the range of designs that I produced. I aim to to take the briefs further as there are different areas I'd like to explore in order to improve my design skills.


6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance                               3

Punctuality                                2

Motivation                                 2

Commitment                             2

Quantity of work produced      2

Quality of work produced         3

Contribution to the group         2

2D>3D>2D

final resolution to be printed:

book fair | revisited

Although I was reasonably happy with how the double-sided posters turned out, I decided I wanted to apply the designs in a book layout.

furthered brief

I wanted to play around with the idea of type as image as it it's an area I enjoyed. I wanted to try & re-create a typeface inspired by sewing/thread:

^^ basic stitches just to give me something to work from & develop into type


the typeface:

concept boards

D&AD rain brief

Using the quote "The condensed moisture of the atmosphere falling visibly in separate drops" I wanted to experiment with patterns using a minimal approach. The last image was the design that I ended up submitting.

All in all I was reasonably happy with the designs, however, I'll probably re-visit them as I feel I could've taken the brief further.

dimensions

Final designs for the book fair-

If i have time i'd like to screen print as I feel it would compliment the designs more so then digital aswell as creating a more vibrant colour combination.

dimensions

Experimenting with the illusion of two-dimensional form:

Using the actions button I repeated 'copy, paste, move, rotate'. The shape that was created works well with the concept as it almost gives the depth of a bird in flight. I've been playing around with backgrounds etc & am considering creating double-sided posters for the fair...

2D>3D>2D

I bought these cooloured feathers & thought a good way to display 'movement' with them is to simply drop them.

Using photography the images are then brought back to a 2-dimensional form:

Open publication - Free publishing - More feathers

type as image

Exploring type | as image

Using the quote "struggle to visualise" I wanted to look at legibility using perspective. I wanted to play around with dimensions meaning that you can read the type with a two-point perspective.

final design:

2D>3D>2D

noun | feather

verb | moving

adjective | colourful


2D drawing which will later be made into 3D:

editorial | part 2

I decided to use simple vectors for the 'relationship maths' as I felt it communicated the topic of the article. I didn't feel the need to include any imagery that related to facebook as I felt that it work better as an effective 'face-off' vector.

For the second image, I wanted to communicate the idea of perspective as the article highlights the fact that it's hard for people to really understand proportions. I thought it would be nice to include a photographic image that allows people to view earth from a different perspective so I placed a photograph off the internet which allows me to communicate the concept...

editorial | part 1

For this article I want to use photography to display the health benefits of exercise for the elder. Originally I thought about including some sort of illustration for the article, however, i thought photography would be a clearer piece of communication so I've placed an image within the article that gives me a rough idea of what I plan to do...

(not my image)

scale

I have the subject of 'balls' for the scale brief. Due to the fact that it's suppposed to be designed in the same way as an eye test I wanted to work with simple, clear vectors.

Originally I wanted to work with solid colour, however, I've decided to use a linear vector as I feel it's more appropriate.

In order to further these designs I've played around with layout & info graphics in order to further explore the concept of scale & legibility.