Brief Two

printed mock ups

looking at the designs, type and colour on paper:

flyers

As an extra to the deliverables I decided to mock up some flyer designs. I wanted to add something a bit diferent to the designs compared to the busniess cards and so played around with texture and layout. It'll also relate to the younger target audience that the brand is aiming at.

business card development

developing the business cards:
I wanted to keep the business cards quite simple due to the fact that they'll sit nicely with the logo which i feel expresses the brands aesthetics as it is.

logo change

after playing around the logo I've decided on a new design. the logo created represents the striking designs of my clients, using simple geometric composition to create the brand name, the inspiration for this logo came from the signature stiching found throughout TenTen’s designs,

business card ideas

logo designs

After sketching out some ideas I've decided to develop a hand-rendered logo for the tenten label as it connotes sophistication as well as adding a personal touch to the small shoe brand. A lot of the successful shoe brands have hand-rendered logos and I feel it works really well in terms of visual appeal & feminity.

I feel like this one worked the best in terms of fluidity: