Brief One

screenprinting the silk scarfs

mock up for look-book

lookbook

I wanted to created a lookbook for the Me and Thee clothing range, however, the client wasn't wanting one so I thought I propose the design for one incase they might require one in the future.

silk

Seeing as Me and Thee print onto jersey and silk I thought it might be quite interesting to print onto silk...I wanted to develop something that could be cut out & used by the customers as a hair accessory as a means of promotion.

After experimenting with a few designs we decided the final design would sit the nicest in someones hair as you would get the logo detail in the scarf around the hair.

A4 mailout

Sitting in with the concept of reflection I mocked up an A4 mail out that would be received in the post with the garments. These were designed taking the triangular shapes that were applied with the tags & posters into consideration, keeping in with the reflective theme.

look book ideas

I produced this vector that I felt sat nicely with the clothing range in terms of geometric forms and thought it could sit quite nicely in a look book.

biz

I printed out some business cards simply to see how the logo prints out & decided i really like how it sits as a design. The lower case lettering and the delicately rounded type denotes femininity & sophistication. Although I like the stick used, we will not be using it in the final designs as we feel black type on white/off white will work best for the brand.

reflective

After taking another look at the me and the garments I decided to manipulate the phototographs in a way that will be more appropriate the brand identity. Here I created a clipping mask and then reflected and rotated parts of the image to create a kaleidescope image. These could be used for flyers/posters etc

logo change

After having another look at the logo I decided to play around with reflection as I felt the design needed to suit the concept behind the clothing label who base their garments on kaleidoscope imagery. In order to do this I needed to manipulate the typeface and see what I could come up with through experimentation.

The typeface was changed from didot to baskerville old face as it added a bit more weight and I felt visually it was more appealing, as well as adding a bit of femininity. I began reflecting the 'e' but I wasn't satisfied with it as a logo. Although it's appropriate (as they use butterfly designs in their clothing and the shape is quite symbolic of that) I felt like it almost looked slightly cheap.

After some fiddling around I came up with this ampersand design with I felt represented me and thee clothing aswell keeping that sophistication in the logo design. The 't' also needed manipulating in order to create balance within the composition.

final logo design for me & thee:

flyer designs

I printed off some flyer designs for me and thee containing the ink photographs. I think they turned out quite nicely as they would be visually appealing to the brand's audience. These three ink images in particular sat quite nicely together in terms of colour. I used quite a textured stock which, although looks and feels nice, might not be quite appropriate for the design as it soaked in a lot of the colour.

poster development

poster design development

This is image stood out to me the most in terms of clarity, composition and colour. I thought it would potentially work well within posters but first it needed editing. I added grain and felt like it gave the image more contrast and depth. Another one I'll potentially use has been enhanced with colour and light aswell as smoothing out the background with the brush tool.

fonts|logo

After much consideration I decided to go for a serif font as I felt it was delicate, feminine & sophisticated compared to the more square sans serif fonts. The ones that worked best were Baskerville Old Face & Didot..

After a self-organised crit we came to the conclusion that didot looked the most appropriate with cleaner edges. After playing around with the weight of the text I felt the original typeface looked nicest with the designs & at the moment I'm liking the type with the a box to border off the logo.

garments

After taking the images off the website I applied both monotone & duotone to be used in a look-book/zine that will be available in the store. I didn't want to take too much detail away from the images as the pattern design is very symbolic of me & thee clothing.

tags/textures

I printed off some of the logo ideas and textures as tag designs just so that I had some printed visuals to experiment with. After getting some feedback from around the studio it was decided that the boxed off logo with the baskerville old face type denoted feminity & sat a bit more sophisticated compared to the other designs.

ink

I wanted to experiment with colour, movement & light in order to explore patterns and textures for me and thee. Photographing ink being dropped into a glass of water created some nice visuals that I'll play around with & extract the bits that work best. Overall I was happy with how the photographs turned out.