reflective

After taking another look at the me and the garments I decided to manipulate the phototographs in a way that will be more appropriate the brand identity. Here I created a clipping mask and then reflected and rotated parts of the image to create a kaleidescope image. These could be used for flyers/posters etc

logo change

after playing around the logo I've decided on a new design. the logo created represents the striking designs of my clients, using simple geometric composition to create the brand name, the inspiration for this logo came from the signature stiching found throughout TenTen’s designs,

logo change

After having another look at the logo I decided to play around with reflection as I felt the design needed to suit the concept behind the clothing label who base their garments on kaleidoscope imagery. In order to do this I needed to manipulate the typeface and see what I could come up with through experimentation.

The typeface was changed from didot to baskerville old face as it added a bit more weight and I felt visually it was more appealing, as well as adding a bit of femininity. I began reflecting the 'e' but I wasn't satisfied with it as a logo. Although it's appropriate (as they use butterfly designs in their clothing and the shape is quite symbolic of that) I felt like it almost looked slightly cheap.

After some fiddling around I came up with this ampersand design with I felt represented me and thee clothing aswell keeping that sophistication in the logo design. The 't' also needed manipulating in order to create balance within the composition.

final logo design for me & thee:

flyer designs

I printed off some flyer designs for me and thee containing the ink photographs. I think they turned out quite nicely as they would be visually appealing to the brand's audience. These three ink images in particular sat quite nicely together in terms of colour. I used quite a textured stock which, although looks and feels nice, might not be quite appropriate for the design as it soaked in a lot of the colour.

business card ideas

poster development

poster design development

This is image stood out to me the most in terms of clarity, composition and colour. I thought it would potentially work well within posters but first it needed editing. I added grain and felt like it gave the image more contrast and depth. Another one I'll potentially use has been enhanced with colour and light aswell as smoothing out the background with the brush tool.

fonts|logo

After much consideration I decided to go for a serif font as I felt it was delicate, feminine & sophisticated compared to the more square sans serif fonts. The ones that worked best were Baskerville Old Face & Didot..

After a self-organised crit we came to the conclusion that didot looked the most appropriate with cleaner edges. After playing around with the weight of the text I felt the original typeface looked nicest with the designs & at the moment I'm liking the type with the a box to border off the logo.

logo designs

After sketching out some ideas I've decided to develop a hand-rendered logo for the tenten label as it connotes sophistication as well as adding a personal touch to the small shoe brand. A lot of the successful shoe brands have hand-rendered logos and I feel it works really well in terms of visual appeal & feminity.

I feel like this one worked the best in terms of fluidity:

garments

After taking the images off the website I applied both monotone & duotone to be used in a look-book/zine that will be available in the store. I didn't want to take too much detail away from the images as the pattern design is very symbolic of me & thee clothing.

starkey

seeing as this is a one week brief, i wanted to play with images that i think would work well for the vinyl designs and experiment with the type to get plenty of variations..I decided to kee pit all on one document just so it's easy to duplicate designs, changing them slightly as I go through...

tags/textures

I printed off some of the logo ideas and textures as tag designs just so that I had some printed visuals to experiment with. After getting some feedback from around the studio it was decided that the boxed off logo with the baskerville old face type denoted feminity & sat a bit more sophisticated compared to the other designs.

textile

Playing around with patterns and textures..I wanted to see if I could create some interesting imagery to be used in the promotion for me and thee using the ink images.

a closer look..

Picking out some areas from the ink photographs that i feel are the most interesting in terms of colour, textures, movement and texture.

ink

I wanted to experiment with colour, movement & light in order to explore patterns and textures for me and thee. Photographing ink being dropped into a glass of water created some nice visuals that I'll play around with & extract the bits that work best. Overall I was happy with how the photographs turned out.