Good is... 

the appreciation of a developed photograph from the preferred film  

Why?

1/ Once you've successfully developed the photographs from the chosen film you have a far greater appreciation of the final image compared to that of a digital one. It's really satisfying to see your image appear on the photographic paper after you've gone through the process of using and developing your film.

2/ Transparency films reproduce a far wider gamut than any digital display or print medium.

3/ Film produces sharper photographs with a greater resolution.

4/ It's photography at it's purest form. There's no need for computers or editing.

5/ With film being the traditional photographic method, it's important to encourage and uphold the process, when statistics show that 82% of camera owners use digital cameras.

I intend to (inform/instruct/persuade/direct/educate/promote)

...encourage and promote the use of photographic film and inform the audience of about the photographic process.

... a group of... (identify your specific audience of context)

...photographic film enthusiasts along with anyone who wishes to learn more about photography and the process development

...that... (state your message, idea or concept)

...encourage the use of photographic film and to help people develop an appreciation for the photographic process

In order to achieve this I will produce... (specify at this point in time what you aim to produce, the method of delivery/distribution/the context in which it will be viewed)

Product - what is your product?
Range - what range of deliverables will you produce/propose?
Context - define the context in which your products will exist/be viewed.

...packaging for a range of photographic film with both grain and colour variations. I will also look into branding

CONCEPT

I aim to encourage the use of photographic film and to help people develop an appreciation for the photographic process...

RATIONAL

...by using informative yet sophisticated design with packaging and promotion.